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What are the “Core Web Vitals” from Google?
When designing a website most people concentrate only on the structure of the content and the visual appeal of the website. This is not a bad thing if you don’t ignore other aspects such as the loading speed of your site or the popularity of it (backlinks). In this article we will analyse one of…
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What is a local SEO strategy
Local SEO is an SEO strategy that helps businesses that want to be more visible in Google’s local search results. Any business that has a physical location or works for a defined and specific geographic area can benefit from local SEO. Example: if you search in Google for an important keyword related to your business…
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Google Update December 2020
Google confirmed a couple of days ago via its Twitter account that the algorithm update initiated in early December is now fully deployed. When the update started? Google’s algorithm update known as “December 2020” started to go into production on 3 December, with noticeable drops in traffic and volatility on the results page throughout the…
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(Almost) all the snippets from Google
More than half of all Google searches no longer leave Google. What does this mean for the user and the website environment? It has recently come to light that one in two users who search on Google either find what they are looking for without having to click on a specific result or end up…
